What You’ll Learn
You’ll learn what it takes to book group business + how to create EPIC Experiences that groups will want to book!
What do the standards and best practices cover? Here’s a sample:
Understanding Needs of Group Travelers
Booking and Confirming Tours
Working in Tandem with your CVB/DMO
Figuring Out Motorcoach Parking
Accommodating Accessibility Needs
Managing Expectations of Public Safety Protocols
Getting Feedback
Pricing for Group Tours
Managing Luggage
Establishing Lodging Attrition and Cancellation Clauses for Group Tours
Managing Lodging Check-In and Check-Out
Managing Cancellation and Reservation Changes
Establishing Comp Policy
Creating a Group Menu
Serving Meals to Groups
2. Video modules are yours to keep. They cover what’s important to know
3. learn How to apply six principles important for creating lasting memories
Making sure our visitors remember their experiences with us! Isn’t that what we all want? We’ll share six principles that are essential for creating EPIC Group Experiences. Then, we give you a chance to apply these principles at your place of business. The Activity Guide includes super creative tools that you can use or share with your team to boost ideas!
Pricing
Purchase includes the following materials, sent digitally upon confirmation of purchase:
Application with standards and best practices
Activity guide with a group tour glossary and 13 activities to spark creativity and train teams
Eleven 10-minute videos
2026 Rates:
2026 Heartland Travel Showcase Registered Attendee Rate: $400
2026 Heartland Travel Showcase Registered Attendee & OTA Member Rate: $350
Non-Heartland Travel Showcase Registered Attendee OTA Member Rate: $450
Non-Heartland Travel Showcase Registered Attendee Rate: $500
Prices are subject to change. Price is for the materials and designation. Registration for Heartland Travel Showcase is found here.
If you are a business or DMO interested in hosting Designation Workshops for your group tour partners, please reach out to Janet Johnson at jjohnson@ohiotravel.org. Workshops are available on a limited basis.